Comprehensive Loyalty
Presents Franchisee Validation News™

A monthly newsletter dedicated to helping franchise companies increase closing rates of franchise prospects

Do you need to close a higher percentage of your franchise leads?

If the answer is “yes” then you need to opt-in to receive our monthly newsletter. There are good programs out there that help you organize and manage your franchise leads. Frankly this newsletter already assumes you are using them. The news we offer is about fixing the number one reason franchise companies lose leads, even when you are managing them properly - failure to validate your concept.

If you ignore this issue, you will slow down your growth rate, possibly even causing “backfire”, which is an increase in franchisees that drop out of your program, compounding the problem.

The solution is to be a leader who understands the rapidly changing retail environment and expectations of consumers and then applies solutions that are proven to be wise and sustainable. That’s where Validation News comes in. This newsletter not only identifies the problems preventing validation of your concept, but also offers proven solutions. Here are some examples of what you will discover:

• Identify the jobs and desired outcomes your customers, employees and franchise prospects want done. In the end, people are not loyal to brands, people or products, but to the jobs they want done. When you consistently get the jobs done they want accomplished, validation occurs making your concept more marketable. We can prove it!
• Prevent poor sales performance caused by inadequate site selection methods.
• Shorten store maturity curves. Many franchise concepts take two to four years for a unit to reach its full sales potential. This phenomenon can actually cause “Death By Slow Maturity”, the franchise either does not have the capital to wait three years or the personal stamina, the store closes and validation is damaged. We can show you how to dramatically reduce this time, thereby validating your concept much faster.
• Increase same store sales by identifying the “loyalty drivers” of your customers. Loyalty drivers are those deal breaker jobs and desired outcomes that your customers must have accomplished or they will just simply leave. Once you identify them, you can ensure they are always satisfied. We will show you how.
• We will show you how we achieved an 8% response rate on a direct mail piece for one of our clients by combining two different disciplines, site science and regression modeling.

Complete the form at the top of the page to begin receiving your newsletter on the most advanced research available anywhere. Remember your decisions are only as good as your information. Let us help you grow today!