Franchise Validation Score™

The Validation score is based on a proprietary set of metrics to measure how easy or difficult it is for a franchise prospect to validate your concept for the purpose of making a licensing investment. In order to determine the long term stability of investing in your opportunity the Franchise Validation Score™ scores how well your company is utilizing best practices in the following areas.

• How effective your franchise is at identifying the desired outcomes of franchise prospects.
• How effective your system is at understanding the specific reasons franchise prospects decide not to license your franchise so that corrective action can be taken.
• How effective your franchise is at identifying the specific desired outcomes of your customers and the market place, both in the present and as they evolve.
• The effectiveness of your site selection system in weeding out poor performing locations.
• How well your company understands the lifetime value of your customers and it's trending, up or down.
• Determining if you have a sustainable innovation system in place (the production of new products and services that keep pace with customers changing desired outcomes).
• What is the ability of your franchise to keep employees, as there is a proven correlation between employee loyalty and customer loyalty.
• What is the performance variance of your establishments by market type.
• Sales maturity curve analysis by different market types, and how it affects the ability of someone to validate your concept?
• And more...

The result of the above research produces your Franchise Validation Score™ and is presented in a one day custom seminar at your place of business.

For additional information and to receive pricing on discovering your Franchise Validation Score™, fill out the form on the right sidebar and click submit.