What Business are we in?

The business of helping franchise companies achieve Franchise Validation™. Which is the determination that a franchise opportunity is worthy of receiving a licensing investment. Franchise Validation™ is achieved by creating sustainable increases in same store sales and national growth of your franchise concept.

The key word is sustainable. It is relatively easy to achieve short-term results in the franchise industry. Long-term growth however, requires validation of your franchise concept. Validation only happens with long-term sustained performance.

You may have thousands of locations and feel that you have already validated your concept, but veterans of the franchise industry know that validation is a moving target, not a static one time achievement. Franchise validation is achieved by sustained growth of same store sales and a steady stream of successful new franchisees.

We help you achieve both, through our Comprehensive Loyalty System™. Then we provide you with an actionable monitoring system that produces a Validation Score™. Paying attention to your score is the key to producing sustained growth. Why? Because when you study validation, you find it is only achieved through serving loyal customers, with loyal employees. Every other solution is short-term and unsustainable.

The Comprehensive Loyalty System™ is made up of Loyalty Gateways™. It is very difficult to achieve customer and employee loyalty without building and traveling through these gateways. They are:

• Site Selection Science
• Understanding Customers Desired Outcomes (Outcome Driven Innovation™)
• Employee Loyalty (Through Outcome Driven Innovation)
• Customer Intelligence
• Training and Real Time Operations Monitoring

To understand more about our Comprehensive Loyalty System™ click here.

To sign up for our Validation News Letter click here.

To learn more about our validation score and how you can find out yours, click here.